Our main task was to make an idea and show the main advantages of the new IT product from Nectain — the first integrated cost management system for the company. It should be clear and accessible for viewers. We had to shoot 6 scenes in 14 hours. In shooting were attended 10 actors and 15 person from the crew. On the set there were more than 30.
The complexity of the Nectain project was in just 12 days writing a script, gather a film crew, technical support, find locations, actors, organize and produce the film-making process.
We turned the Nectain program into a person’s image and modeled situations in which our protagonist helps managers to solve their problems. Using graphical animated elements, we were able to show the opportunities of the Nectain interface. And with help of screensavers, it’s very affordable to split each of the functions of the Nectain program.