Serviceplan agency together with CITRUS, addressed to our production company with the task of filming 6 episodes of an interactive series for Mirinda. Filming was organized urgently. 2 days before filming, we had a pre production meeting, where we approved the nuances of filming with company management. We needed to draw a storyboard and make a directorial script based on assignments provided us from the agency. The preparation was quick. In 4 shooting days, we shot 6 episodes. 2 cameraman, a director, 2 popular video bloggers and an agency team that helped organize the filming process took part in the filming.
The interactive series was based on the plot of test drive gadgets from the Citrus company and Mirinda. It would seem like incompatible things, a drink and technology — could not be together in the same test drive. But the right idea, which was made qualitatively, brought success to this collaboration and was included in 25% of the best brand of YouTube companies. During the 3 months of summer, every two weeks there was one episode.