7 people from the Sochnoe production team and 5 people from the Kiev agency “3s agency” worked on creating the video for lifecell. The agency came up with the idea to shoot the flash mob, which will be dedicated to the day of launched the new service in Ukraine is mnp.
If there are more than 40 people at the scene, you must have a professional manager who will manage the crowd scene. A large number of people, becomes uncontrollable. There was such a person in our team. The director can be focused on his job, and the manager communicated with people.
Make a flash mob of 250 people. And with the help of yellow smoke bombs create a visual association with a lifecell subscribers. The video involved 150 smoke bombs. Every frame was shot in 3-4 takes. That’s why we shot with a breaks, which lengthened the filming process.