The client came up with the task of making the first video in his practice, because he was the first time to open an institution and he needed to make a statement. As the cafe was located in the apartment house, he wanted to show to the viewer the right atmosphere for each target audience. We had to shoot 6 scenes in 10 hours of filming. The cast was next: 15 actors, 12 people from the crew. On the set there were more than 30 people. The complexity of the project was to place 6 storylines in 45 seconds.
We split up the video into 6 plots, where each plot has its own target audience of the institution. The video was made in the concept of “working day cafe.” In the morning, at the table the guy starts working with a cup of coffee. After that the plot moves from one hero to another and we see how couple have a dinner.